Job Description

About Us

We are a dynamic and innovative group of companies comprising an Enhanced Payment Service Provider, a Micro Pension Company and a Digital Loyalty Platform. As pioneers in multiple financial sectors, we are dedicated to revolutionizing the landscape of finance through cutting-edge solutions and unparalleled service. We are expanding our team and seeking an experienced Advertising Officer to contribute to the growth and success of our diverse portfolio.

Job Summary

As an advertising officer, you will be responsible for overseeing advertising projects, activities and channels used to reach customers including social media. You ensure setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.

To excel in this role, you should have a balance of creative ability and business sense with a good artistic eye that can help guide the brand vision through the ads and promotional materials we develop.

Key responsibilities

Advertising

· Overseeing advertising projects, activities and channels used to reach customers

· Setting goals and timelines for advertising campaigns

· Work with team members, clients, or an ad agency to establish and meet project goals, budgets, and timelines

· Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements

· Draft the design and content of an advertising campaign to ensure it meets the needs of the target audience

· Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals

· Manage freelancers who handle outsourced creative work

Market Research

· Conducting or directing market research to help shape advertising campaigns

· Collecting data on customer reach and evaluating the success of advertising method

Contract Negotiation/Budgeting

· Negotiating contracts related to advertising efforts

· Controlling the advertising budget to manage expenses and maximize the return on investment.

Data analysis and reporting

· Analyze results from each campaign to determine what was successful and what to improve for the next campaign

· Share updates on campaign outcomes with leadership

Preferred Qualifications:

· Bachelor's degree in marketing, Advertising, or related field.

· Proven experience in advertising, preferably in the financial or technology sector.

· Familiarity with digital tools and platforms used in advertising.

· Strong creative and strategic thinking skills.

· Excellent communication and interpersonal skills.

· Proficiency in digital marketing tools and platforms.

· Ability to work independently and collaboratively in a fast-paced environment.

· Analytical mindset with a focus on data-driven decision-making.

How to apply:

If you're passionate about advertising and ready to make an impact in a dynamic and innovative company, we want to hear from you! Kindly submit your Resume, Cover letter and a portfolio of your previous experience as an advertising officer. This position is based in Ghana with no consideration for expats. Other than that, we are an equal opportunity employer. We encourage applicants from all backgrounds to apply.

Mode Of Applying

Send your resume/CV to [email protected].

Take a look at the CSPAY Africa website here.

Closing Date: 10th May. 2024